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Intelligence for decisions where
people, technology, and science intersect.
Executive Behavioral Intelligence · AI & Healthcare Advisory · Medical Device & Regulatory Expertise
2M Notar helps leaders, companies and investors navigate complex decisions where human behavior, artificial intelligence, science and regulation meet.
Three disciplines. One objective: better decisions
2M Notar brings together expertise in human behavior, artificial intelligence, healthcare and regulated medical technologies.
EXECUTIVE BEHAVIORAL INTELLIGENCE
Understand behavior beyond body language. Recognize inconsistencies, hidden agendas and manipulation. Strengthen questioning, negotiation and decision-making.
AI & HEALTHCARE ADVISORY
Strategic expertise at the intersection of artificial intelligence, diagnostics and clinical medicine. Evaluate technologies, clinical relevance and real-world potential.
MEDICAL DEVICE & REGULATORY EXPERTISE
Practical expertise in medical-device regulation, quality systems and certification. Navigate MDR, ISO 13485, clinical evaluation and audits with confidence.
Beyond Body Language
Reliable behavioral assessment is not based on a single gesture, expression, or verbal cue. It requires observation, context, strategic questioning, verification, and disciplined decision-making.
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See what others miss.
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Hear beyond words.
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Challenge assumptions and explore inconsistencies.
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Connect behavior, context and motivation.
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Separate impressions from evidence.
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Act with greater confidence.
From innovation to certification.
Medical innovation creates value only when it can safely reach patients and the market. Regulatory strategy transforms promising technology into a product that can earn trust, achieve certification and succeed in real-world healthcare.
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Build quality into the organization from the beginning.
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Identify, understand and manage risks throughout the product lifecycle.
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Demonstrate safety, performance and clinical relevance with credible evidence.
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Define the appropriate regulatory pathway before costly decisions are made.
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Prepare systems, documentation and evidence for successful conformity assessment.
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Turn regulatory readiness into a pathway toward patients, customers and markets.
Turning AI into meaningful healthcare decisions.
AI can transform diagnostics, clinical decision-making, and healthcare delivery, but only when technology, evidence, workflow, and regulation are aligned. We help organizations evaluate where AI creates real clinical value, where risks remain, and how innovation can move from concept to responsible implementation.
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Can the performance be trusted?
Assess datasets, validation strategy, clinical evidence, bias, reproducibility and real-world performance.
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Will it work in real healthcare?
Understand workflow integration, user adoption, interoperability and organizational readiness.
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How should it move forward?
Define priorities, partnerships, regulatory implications and a practical path from innovation to implementation.
HUMAN-AI DECISION INTELLIGENCE
AI increasingly influences how people prepare, analyze alternatives, negotiate and make decisions. Understanding the human decision-maker now also means understanding the technology shaping the decision.
AI is not the strategy.
Better decisions are.
TWO PERSPECTIVES. ONE COMPANY.
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Mateja Notar
Medical Devices · Quality Systems
· Regulatory Strategy
Experienced expert in quality, certification and regulatory pathways, helping medical innovation move toward compliance, trust and market readiness.
THE FOUNDERS
Dr. Marko Notar, PhD.
Behavioral Intelligence · AI & Healthcare Advisory · Strategic Decision Support
Scientist, entrepreneur and founder in healthcare AI, with experience spanning diagnostics, executive communication, negotiation and high-stakes decision-making.
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SCIENCE. INTELLIGENCE. TRUST.
WHERE PEOPLE, TECHNOLOGY AND SCIENCE INTERSECT,
BETTER DECISIONS BEGIN.
From human behavior and AI-enabled decision-making to healthcare innovation, medical-device regulation and certification, 2M Notar brings together experience, evidence and judgment to help organizations navigate complex decisions with clarity.
© 2026 2M Notar. All rights reserved.
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